SEM/PPC Manager for Optimalprint

London, England, United Kingdom · Marketing · Gelato Consumer expand job description ↓


You might be thinking that we print less and less. As a matter of fact, personalized printed products for families and loved ones has grown very fast during the last 10 years. Today, you take about 1,000 photos with your mobile phone every year.

Optimalprint ( is an e-commerce leader in personalized photo products for consumers across Europe, North America, and Australia. Optimalprint helps people enjoy and share their photos by printing them in beautiful products in an easy, affordable, and sustainable way. Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the Apple and Google stores. We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter way of bringing their memories into their daily lives.

Position summary

The Search Engine Marketing (SEM) Manager is responsible for implementing Optimalprint search engine marketing strategies as well as the pay-per-click (PPC) advertising strategies. You will play a pivotal measuring results, making recommendations, and implementing changes and enhancements in the SEM programs in place.

The changes include running day-to-day, monthly, and quarterly SEM processes for various marketing search campaigns and implementing new or revised keywords, ad copy, bid, landing pages, and other related SEM approaches and strategies.

You will work together with a best-in-class team of performance marketeers, technology vendors, and digital marketing agencies to promote our brand and offering, and increase conversions. You will be driving the commercial performance (revenue and cost) of SEM through systematic campaign-specific and overall measurement and results. You will work closely with the Head of Customer Acquisition and the rest of the marketing team in target-setting as well as post-campaign performance evaluations.

You are truly passionate about SEM and love working on and learning about it. You have incredible stamina, resilience, and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands dirty while never losing sight of the long-term ambition, this quarters budget, and today’s customers.

The position can be based in Oslo (Norway) or London (UK).

What you'll do

  • Manage the SEM budget across countries and products to meet revenue, CPA, and ROAS targets.
  • Manage SEM partners to profitably drive new customer growth.
  • Analyse, execute and optimize SEM, PPC campaigns across all type of devices.
  • Work closely with search engine partners such as Google to ensure that best practice is implemented across all activity and the team is included in all relevant new products/features.
  • Lead testing efforts across copy, targeting, bidding strategies and keyword management.
  • Develop break-through insights and translate them into concrete actionable recommendations for the product management team to ensure full optimisation of the landing page experience.
  • Research new online marketing and advertising technologies, including artificial intelligence/machine learning.
  • Be responsible for growing our customer base globally.
  • Collaborate with internal teams to identify campaign trends and growth opportunities, testing hypotheses and scaling winning tests to improve Paid Social, Online Video and Display traffic productivity and improve return on investment.
  • Work closely with the customer development team on audience strategy, automation improvements and landing page optimisations.

Who you are

In order to be successful in this role you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have superior communication skills, high integrity and great attention to detail.

Moreover, we would like to see evidence of the following in your profile:

  • Passion for Gelato and our vision – sharing creativity. Deep passion for working with SEM.
  • M.Sc./M.A. degree in Economics, Statistics, Mathematics, Engineering or another data driven field.
  • 4+ years of experience in SEM, PPC in B2C/e-commerce, including demonstrable experience leading and managing paid campaigns in Adwords.
  • Experience with paid social channels (esp. Facebook and Instagram), programmatic advertising is a big plus.
  • Experience with handling acquisition campaigns for apps is also a big plus (Apple Search Ads, Facebook, Instagram, Google UAC).
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate testing.
  • Solid knowledge of website analytics tools, such as Google Analytics. Experience in optimizing landing pages and user funnels (conversion rate optimization) is a big plus.
  • Comfortable with automation tools for Adwords. Experience with DCM is a plus.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent problem-solving, organizational, and analytical skills. Strong attention to detail and zero-defect.
  • Excellent communication and interpersonal skills, including strong ability to conceptualize and communicate complex topics in a simple and factual way. Business-fluent in English, and good with at least one other language.
  • Strong ability to think independently yet operate effectively in and with teams.


All candidates must have the legal right to work in the UK and will be expected to provide documentation to support this status. Unfortunately, we are unable to sponsor visa or relocation at this time.

Personal information
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Application Details
Do you have 4+ years of experience in SEM, PPC in B2C/e-commerce, including demonstrable experience leading and managing paid campaigns in Adwords?
Do you have solid knowledge of website analytics tools, such as Google Analytics, and excellent knowledge of Microsoft Excel?